Biography for Sue Marek
Sue has been editor-in-chief of FierceMarkets' Wireless Group since joining the company in January 2007. In her current position, she oversees the editorial content of several FierceMarkets' newsletters, including FierceWireless, FierceMobileContent, FierceDeveloper, FierceWireless:Europe and FierceBroadbandWireless, and provides editorial guidance for the publications' websites, webinars and live events. Sue has more than 18 years of experience reporting on the telecom industry. Prior to joining FierceMarkets, she was the executive editor of Wireless Week. From 1999 to 2001, she worked as an analyst for Paul Kagan Associates, specializing in wireless and broadband technologies. She also was the managing editor of Convergence magazine, a monthly magazine for cable television, phone and wireless network operators. Sue is based in Denver and can be reached at firstname.lastname@example.org. Follow @FierceWireless on Twitter and find her on LinkedIn.
Articles by Sue Marek
Android's open source operating system is appealing to developers, but that success comes with a downside--fragmentation.
Twilio announced that it is integrating its API platform into Google's Cloud platform products, making it the first voice and messaging solution to provide that capability to Google's Cloud platform.
It's not surprising that innovative solutions are difficult to find amid the big Tier 1 wireless operators, which are laser focused on making sure their networks are running smoothly. However, companies like AT&T and Verizon Wireless realize that innovation is necessary if they want to continue to thrive, especially now that their networks are all migrating to LTE and differentiation among operators is becoming more difficult to communicate to consumers.
KDDI's Open Innovation Fund invested $5 million in Fuhu, a developer of children's educational apps and devices. This is the first investment for the fund, which was launched last February and has $60 million in funding to invest in companies in the Silicon Valley area.
Sprint Nextel revealed that its Sprint Zone account management application attracts 13 million customers every month, which is nearly 25 percent of the company's subscriber base. Sprint Zone, which debuted in 2011, offers a place where consumers can learn about Sprint's offers, check their data usage and monitor their account.
On the eve of Sprint's Open Solutions Conference in San Jose, Calif., Fared Adib talked with FierceMobileContent's Editor-in-Chief Sue Marek about how the conference has evolved and is no longer solely for developers. Adib also opened up about Softbank's anticipated $20.1 billion investment in Sprint, the operator's mobile advertising strategy and why the company decided to support fledgling Tizen, the open source operating system based on Linux.
Hewlett-Packard is looking for developers in Sunnyvale, Calif., and Shanghai, to work on WebOS and Enyo, the operating system's HTML5-based application framework.
A new GigaOM Pro study reveals that over half of app developers make under $500 a month from their paid apps. And for those that develop free ad-funded apps, the picture is even grimmer. According to the study, those developers make less than $100 a month in ad revenue.
During a leadership conference in Houston, Starbucks executives said that the company will begin using Square Wallet for mobile payments starting in early November. At that time, customers will be able to use the Square directory to find more than 7,000 U.S. Starbucks stores.
Verizon Wireless recently formed Precision Marketing, a new division devoted to helping businesses better understand their customers using data Verizon has compiled from its millions of customers. That data, which Verizon aggregates and makes anonymous, is likely to be a powerful part of the operator's business in the future. Sue Marek, editor-in-chief of FierceMobileContent recently talked with Colson Hillier, the vice president of precision marketing at Verizon Wireless about the company's inroads in mobile marketing.