Jason Ankeny
Juniper Research
Yankee GroupTopic:
Mobile Marketing
Mobile Marketing
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Latest Headlines
Latest Headlines
AT&T adds StarStar Me vanity shortcode services
AT&T Mobility is rolling out StarStar Me, enabling subscribers to replace their conventional 10-digit mobile phone number with a personalized shortcode incorporating their name, nickname or other unique identifier.
Apple extends App Store clampdown to more discovery services
Apple is expanding its App Store guidelines to restrict third-party iOS applications that allow users to recommend apps to their friends, PocketGamer reports.
Verizon refreshes Must-Have Apps list for Android, iOS
Verizon Wireless updated its 20 Must-Have Apps site, which is designed to help subscribers identify carrier-endorsed applications for devices running Google's Android and Apple's iOS.
Fiksu: iOS app downloads, marketing costs hold steady in March
Daily downloads from Apple's App Store held relatively steady in March, according to mobile user acquisition platform Fiksu.
Shazam names Yahoo alum Rich Riley CEO, sets sights on IPO
Shazam has named former Yahoo executive Rich Riley as its new CEO, replacing longtime chief Andrew Fisher, who will transition to executive chairman duties. AllThingsD reports Shazam is making the moves to strengthen its leadership team and put itself in position "for next stage of growth and IPO."
Urban Airship, Parse and OtherLevels explain the proper way to use push notifications
As the weather in North America finally starts to warm up, it becomes hard to imagine a lot of people looking for updates via REI's Snow and Ski Report. And yet the app--which allows consumers to set up a customized series of alerts about conditions where they want to hit the slopes--is the first one that Brent Hieggelke cites as an example of using push notifications properly.
Isis, USA Technologies team for mobile wallet loyalty program
Isis is partnering with cashless payment services firm USA Technologies on mobile wallet loyalty program optimized for the vending machine industry.
Yahoo pulls the plug on Messenger, Mail apps for feature phones
Yahoo is discontinuing a series of legacy mobile applications, shifting its focus to building newer mobile services like its revamped Yahoo Mail for Apple's iPad and Google's Android tablets and Yahoo Weather for iPhone, both introduced last week.
AppGratis building HTML5 app to circumvent Apple restrictions
AppGratis is building an HTML5-based web application in a move to continue its mobile app discovery and deals service free from restrictions imposed by Apple.
Study: Stand-alone QR codes in magazines fall to 70% share
Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.
