According to one of many Apple rumor sites, Steve Jobs is cockier than ever about the firm's much-anticipated iPhone product. The obsessively tight-lipped executive apparently is bragging about the product to close friends, saying that the product launch is coming sooner than even he expected.

Personally, I can't wait to see this thing. Not because I'm an iPod fanatic (far from it) but because of the wrench it could throw into the whole mobile music works. If successful, it could force the carriers and manufacturers to start thinking differently about their approach to mobile entertainment. If it fails, it could force Apple to start working with others instead of thinking it knows more than everybody else. Either way, this is one to certainly keep an eye on.

Read the latest on the iPhone rumors:
- from the Appleinsider blog [1]