Verizon teams with Appcelerator to expand V Cast Apps development
Verizon Wireless launched V Cast Apps in March 2010, promising subscribers one-click access to mobile applications billed directly to their monthly account statements--the store also vows that software can go from concept submission to consumer availability is as little as two weeks. More than 5,000 developers are now distributing their applications through V Cast Apps.
"We differentiate through carrier billing, by high quality--we test all concepts before they go on the devices, and we make sure customers are going to get it," Verizon Wireless vice president of consumer solutions Greg Haller told FierceMobileContent last September. "We may not have 150,000 apps--we may have a smaller number. But we'll be differentiated by having high-quality apps that work, coupled with carrier billing. We're also in a position to offer merchandising to developers. When there are 100,000 apps, it's a little more difficult to do merchandising and push you up to the front, as compared to when you have a smaller number."
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