Alltel is getting increasingly aggressive in the mobile content game, today launching a mobile content search application from JumpTap. The JumpTap application allows users to find any piece of mobile content available via Alltel's service or from applicable off-deck providers, the idea being to make it easier to find the content you want without having to navigate multiple decks and sites. Additionally, the solution includes the ability to preview content before buying and provides recommendations based on purchase history and more.

There's also an advertising revenue stream for carriers. This is only the first carrier announcement since JumpTap launched its Mobile Search Index and Advertising Suite. Frankly, I'm surprised that it's taken carriers this long to implement such content search capabilities. At the MECCA conference yesterday, one of the prevailing themes I heard from both content providers and carriers is that both must find ways to make it easier for consumers to not just find content, but to find the content they want. This is a step in that direction. Meanwhile, analyst group BKI Media has pegged the mobile search market to hit $13 billion by 2011 and will be the biggest driver of mobile Internet by that time.

For more about the Alltel deal:
- check out the JumpTap site [1]

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