Opera Mobile Store adds Bango app billing options

August 31, 2011 | By Jason Ankeny

Opera Software is partnering with mobile payment and analytics firm Bango to introduce new purchase and billing options within its Opera Mobile Store. Opera Mini and Opera Mobile browser users may now buy apps and premium in-app content from the store and then charge the transaction to their credit card or monthly carrier bill.

Opera Mobile Store (built in association with white-label storefront solutions provider Appia) touts apps and content targeted to each consumer's specific mobile device, local market and currency. The storefront spans more than 200 countries and every mobile platform, offering both premium and free applications. Although the store is a featured Speed Dial link on the Opera Mini and Opera Mobile browsers, it is also accessible across devices running non-Opera browsers. Developers earn 70 percent of net revenues generated via the Opera Mobile Store.

Close to 122 million mobile subscribers worldwide accessed Opera Mini in July 2011, browsing more than 74.0 billion pages. Earlier this month, Opera Software introduced Oupeng, a new browser developed for the enormous Chinese market. In addition to leveraging Opera's signature data compression technology, which increases page loading speeds by up to 10 times while reducing data consumption as much as 90 percent, Oupeng embeds support for Weibo, one of China's premier microblogging services, enabling users to share content, post updates and view photos.

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