Mobile advertising agency AdMob announced the development of an advertising platform for social networking service Facebook's mobile site. According to AdMob, the platform is targeted to third-party developers creating applications for Facebook users, and represents the first monetization solution for Facebook Mobile developers, who will retain full control over which ads appear in relation with their apps. AdMob will issue the code for a sample application, dubbed AdMob Footprints--developers may use the sample as a springboard for additional software creation.

For more on AdMob's Facebook platform:
- read this Cellular-News article [1]

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