The off-deck mobile content platform market increased almost 20 percent in 2007, accounting for a $3.4 billion share of total $18.5 billion premium mobile content revenues, according to new research by market analysis firm MultiMedia Intelligence. While MultiMedia Intelligence says the North American market is transitioning to a premium mobile content ecosystem dominated by off-deck sales, content discovery and acquisition remains too challenging for consumers--in addition, the firm anticipates operators in the U.S. and Europe will begin instituting strict new guidelines and penalties to curtail questionable and unprofessional off-deck activities, following a precedent recently set by Sprint Nextel. MultiMedia Intelligence adds the premium content market will begin to feel the effects of mobile advertising, with video the dominant driver--ringtones still lead mobile music revenues despite growth in full track downloads, streaming music and ringbacks, although ringtone sales as a whole are in decline. 

For more on the MultiMedia Intelligence report:
- read this release [1]

Related articles:
Off-deck [2] content growth surging
Getting on deck with off-deck [3]