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Published on FierceMobileContent (http://www.fiercemobilecontent.com)

Timberland settles text spam lawsuit

By Jason
Created Sep 23 2008 - 10:06am

Footwear and clothing manufacturer Timberland has agreed to reimburse consumers for unauthorized text messages advertising its products. Timberland and e-commerce provider GSI will pay $7 million to settle a class-action lawsuit alleging the firms with violating the U.S. Telephone Consumer Protection Act--according to KamberEdelson LLC, one of the law firms that helped bring the suit, the settlement is earmarked for a cash fund to reimburse mobile subscribers who received the text ads.

A website [1] has been established to offer consumers more information on the settlement as well as details on applying for a reimbursement. Both Timberland and GSI deny any wrongdoing, blaming the unsolicited texts on a third-party firm that failed to secure consumer consent for the messaging campaign.

For more on the Timberland settlement:
- read this InfoWorld article [2]

Related articles:
Mobile content billing lawsuits settled [3]
AT&T settles [4] over third-party content charges


Source URL:
http://www.fiercemobilecontent.com/story/timberland-settles-text-spam-lawsuit/2008-09-23