The popular Fox television show American Idol generated 64.5 million SMS messages on Cingular last season, breaking the previous record of 41.5 million messages set by American Idol last season. "Since we first launched much of our 'Idol'-themed content six weeks ago, Cingular has realized a significant increase in messaging results," said Cingular VP John Burbank.

For more on the SMS record:
- Cingular release [1]
- check out this analysis [2] of the SMS + TV