How much do you really understand about what's happening inside your consumers' smartphones?

The average smartphone today contains 300MB of software and, according to Nielsen, 41 downloaded applications. But how many of those apps do consumers regularly use, and when? Which apps are excessively consuming device resources? Which apps are heavy network data users, which are more wifi friendly? And which apps are causing the phone to hang? The number of connected devices is increasing faster than ever, and so are consumers' expectations.

Service providers face the growing challenge to deliver better performance and higher quality, yet in many ways they lack visibility into consumers' true experience with their mobile devices and services. Join VisionMobile and Red Bend Software in a webinar about how Mobile Software Analytics will enable mobile operators, device manufacturers and enterprise administrators to uncover valuable trends and insight into application usage and software performance from the perspective of the mobile device itself.

The webinar will answer these questions:

• What is Mobile Software Analytics?
• What can Customer Care, Marketing and Product Development each learn from Analytics data?
• How can service providers gain insight from the device without potentially becoming intrusive?
• What are the benefits of opting into Analytics for the consumer?
• What can we expect from Mobile Software Analytics technology in the next 6-12 months?
  

Featured speakers:

Andreas Constantinou, Founder and Managing Director, Vision Mobile As Founder and Managing Director, Andreas is responsible for steering the company strategy and products at VisionMobile. He has ten years experience in mobile having led strategy projects for brand-name clients across the industry, including Nokia, RIM, Telenor, Telefonica, Vodafone, Microsoft, Intel, Qualcomm, Gemalto and Tieto.

Roger Ordman, Director of Product Marketing, Red Bend Software Roger has 15 years’ experience in global technology marketing within the mobile industry, during which he has brought diverse technical products to market. His skills include all aspects of product and corporate marketing management, including product and corporate positioning and branding, market awareness and demand generation, product definition and development.