Entertainment Apps Dominate Download Volume, but Productivity Apps Is Where the Money Is At, In-Stat Says

SCOTTSDALE, Ariz., June 15, 2010 - News and entertainment smartphone apps are downloaded the most, but productivity smartphone applications generate the most revenues, reports In-Stat (http://www.in-stat.com).  Productivity applications such as mapping, business and enterprise applications and phone tools & utilities generate 59% of all smartphone application revenue.

"The competitiveness of the smartphone app market will intensify over the next few years as developer ecosystems become more competitive with Apple's,app store" says Frank Dickson, In-Stat analyst. "There are no less than eight notable smartphone OSs, and the number is more likely to grow rather than shrink. Google will exploit its Internet dominance, and Apple will leverage its development community and stable platform. Microsoft is placing its bet on Windows Mobile 7."

Recent research by In-Stat found the following:

• Games and Music &  Radio are the top 2 news and entertainment smartphone apps downloaded
• Although Mobile VoIP was the highest 2010 growth segment, social networking, messaging applications, e-mail apps continue to dominate the category in terms of total downloads.
• The number of Android apps downloaded is growing at the fastest rate; however, Apple applications still dominate both free and paid downloads.  2012 witnesses the last of the Palm OS applications downloads.

The research, "Worldwide Smartphone Application Market: Revenues and Downloads" (#IN1004740MCM), analyzes and forecasts the worldwide market for smartphone apps. It includes:

• Examination of market drivers and barriers
• Analysis of technology trends: Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite, and HTML5
• Examination of mobile app marketing strategies

Market Sizing and Forecasts of:

• Worldwide Handsets by Technology and Region
• Percentage of Smartphones With Touch Screens
• Frequency of Transactions Using a Mobile Phone
• Global Mobile Application Downloads by Device Type, by Distribution Channel and by Smartphone Platform
• Free and Paid Mobile Application Downloads by Smartphone Platform
• Global Mobile Application Downloads by Region
• Mobile Application Downloads and Revenues by Application Type
• Free and Paid Mobile Application Downloads by Application Type
• News and Entertainment Application Downloads by Application Type
• Productivity Applications by Application Type
• Social Networking and Messaging Application Downloads by Application Type 

For a free sample of the report and more information contact Elaine Potter, epotter@in-stat.com; (480) 483-4441

To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=231

The price is $2,995 (US).

This research is part of In-Stat's Mobile Applications & Services service, which provides analysis and forecasts of the markets for mobile applications and content, including consumer perspectives, usage models, competitive business models, mobile applications and operating systems (OS).

Related In-Stat research:

US Smartphone Application Downloads, Usage, and Deletions by Application Type, # IN1004738MCM, April 2010

1Q10 Cellular Subscriptions and Handsets Database, # IN1004720WH, March 2010

The Rise of the Internet Tablet: The Keys to Success, # IN1004604WH February 2010

Worldwide Smartphones, #IN0904440WH, November 2009

Future Cellphones: Leveraging Building Blocks for Better Experiences, IN0904432WH, November 2009

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.