Getting online in a PC-less world
n a white paper published by web browser company Opera Software, the research company On Device Research has looked into the demographics of mobile browser users globally and collected more than 34.000 responses to their survey.
Comparing Opera Mini and Opera Mobile users to users of other mobile browser platforms, the white paper sheds light on the different categories of Opera users in different countries and how they choose to use the Opera Mini and Opera Mobile browsers.
Some interesting findings from the survey:
- In some countries, roughly half of new web users are mobile-only. They've never used a regular computer to connect to the Internet. Globally, 56% of global Opera users access the internet only via their mobile versus 43% of non-Opera users.
- Users of Opera browsers are 35% more likely to purchase music via their mobile devices than those who don't use Opera and 29% more likely to purchase games.
- In most countries, Opera users are younger and have completed more years of study.
- Opera Mini and Opera Mobile users are generally more satisfied with their mobile-internet experiences than those who use their handset's native browsers.
To read more about the Opera Mini and Opera Mobile user survey, and access the white paper, please visit www.opera.com/smw.
In the regular part of the State of the Mobile Web report, the number of unique users showed a strong growth in the month of March.
All in all, more than 168 million unique users were registered on the Opera Mini platform during the month, viewing more than 117 billion webpages in the same period.
For a complete overview of the statistics, please go to www.opera.com/smw.
About Opera Software ASA
The worldwide World Wide Web - any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 250 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera', ‘Opera Software', ‘Opera Mini' and the ‘O' logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.