JUMPTAP ANNOUNCES MOBILE AD INDUSTRY'S FIRST UNIFIED RICH MEDIA PLATFORM FOR MOBILE APPS AND WEB

Jumptap, the leading mobile advertising solutions provider and largest independent mobile ad network, today partnered with Medialets and Crisp Wireless to create the industry's first Unified Rich Media Ad Platform that delivers the broadest array of highly-engaging, rich media ad units for mobile apps and the mobile Web. The combination of these leading mobile ad providers increases the value of mobile apps and sites while providing advertisers with the most engaging mobile campaigns. This advancement gives advertisers and publishers a single point from which to run diverse rich media ad units across multiple devices, technology platforms, browsers and publishers - all from one ad network . In addition, Jumptap's published open standards allow any rich media provider to plug into its ad network.   

"Advertisers have an opportunity to capitalize on the personal, always-on nature of mobile devices with rich media ad units designed to interact and capture the minds and hearts of its users, " stated Adam Soroca , Chief Product Officer and General Manager of Jumptap. "Rich media campaigns are proven to drive higher levels of user engagement, more than any other media, with demonstrated increases in message lift association and higher CTRs."

Broadest Array of Rich Media Choices

The Unified Rich Media Platform offers various new and creative formats to capture attention such as:  banners, video and Web interstitials, configurable click through actions, tap-to-video, tap-to-audio, scrolling shakable, take-over-branding, location-aware, and more.  The ad units are designed to retain the experience within the app or on the mobile site. Publishers and advertisers will now have simple and easy access to Jumptap's premium mobile ad network, greatly expanding an advertiser's campaign reach and increasing a publisher's fill rates and eCPMs. Jumptap will initially be offering its unified rich media support on mobile Web sites and with an iPhone SDK. Android and iPad rich media support will be coming soon. To view the gallery of ads please visit: www.jumptap.com/mobile-ad-units .

"Brands are willing to make a deeper financial investment for the highest engagement opportunities, rapidly accelerating demand for these interactive innovative units," said John Swafford, President, Swafford & Company Advertising. "We've seen rich media campaigns generate a 10% - 30 percent increase in engagement. Jumptap's new platform should make it easy to implement rich media into our mobile campaigns."

"Being able to offer the broadest array of high performing rich media makes us more attractive to advertisers and increases the value of our ad inventory, " said Micah Adler, CEO and Founder of Fluent Mobile, Inc.  "Relevant and engaging interactive ads are what drive successful mobile campaigns and what keeps advertisers coming back again and again."