Mad Mobile Launches "Oil Spill Relief" Text Message Charity Campaign at the 2010 MMA Forum in New York, June 8-9

Mad Mobile, a leading mobile marketing company, today announced that the Company will participate in the 2010 MMA Forum Conference taking place from June 8-9 at the Waldorf Astoria in New York City. At the conference, Mad Mobile executives will discuss the launch of the Company's mobile web services including the MMA Forum's mobile website which Mad Mobile developed to support the conference. Mad Mobile will also highlight its "Oil Spill Relief" mobile giving text message campaign to raise money to aid in the cleanup of the BP Oil Spill in the Gulf of Mexico. Mad Mobile is a conference sponsor and will be exhibiting at booth number 5.

"We specifically selected Mad Mobile to develop our mobile site because the company has an industry proven platform and has demonstrated a creative point of view coupled with best-practices-mobile-services acumen witnessed by number of their customer deployments," said Michael Becker, Managing Director, Mobile Marketing Association. "Mad Mobile created an interactive mobile site that is accessible on all popular smart phones to provide our conference attendees with the mobile tools to participate in our comprehensive program and ancillary events -- including networking sessions and off-site events. We are pleased with the results."

Mad Mobile works with major brands and agencies to devise mobile strategies and execute mobile programs. A complete mobile marketing partner, Mad Mobile offers a wide range of mobile solutions to meet the needs of marketers who covet innovation and effective results. At the conference, Mad Mobile will also highlight its award-winning mobile campaigns for clients such as American Idol, Sports Illustrated, Ed Hardy, NBC, Playboy, and other leading brands.

"It is an exciting time for mobile, the fastest growing marketing channel in the world, and the MMA Forum is the premier event for the entire mobile community," said Greg Schmitzer, CEO of Mad Mobile. "We are delighted to be here and be a forward thinking voice in the mobile marketing dialogue. As a Gulf company it was important to us to use the mobile channel to raise money to aid in the clean-up of the BP Oil Spill. We are pleased to team with mGive to power this charitable service. The nation has adopted texting and mobile donations as we saw with the Haiti Relief Fund; mobile giving represents a significant fundraising opportunity."

To participate in the "Oil Spill Relief" campaign, please text 'GULF' to 50555 to donate $10.00. Once an SMS is received, the consumer will receive a text message confirming their contribution of which 100% of the donation goes directly to the Waterkeeper Alliance and SaveOurGulf.org. The donation appears as a charge on the consumer's mobile phone bill.

About Mad Mobile
Mad Mobile is a leader in mobile marketing with expertise and technology that spans the complete mobile channel - messaging, the mobile web, and mobile applications. Led by industry veterans Greg Schmitzer and Bruce Bennett, the core team has delivered mobile programs for some of the biggest brands, agencies, and carriers in the business since the U.S. short code was first introduced in 2004. Mad Mobile Inc. is a privately held U.S. company headquartered in Tampa, Florida. For additional information please visit http://madmobile.com and follow Mad Mobile on Twitter.