Mobile Shopping Soars on Summer Holidays

August 27, 2012
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HUNTSVILLE, Ala., Aug 27, 2012 (BUSINESS WIRE) -- During summer holidays, it's assumed that Americans spend the majority of their time out and about - enjoying the weather and great outdoors - away from their computers. But thanks to the omnipresence of mobile devices in our daily lives, Americans are hardly ever unplugged - especially during summer holidays. According to dealnews traffic data, Americans shop on average 38% more from their mobile devices on summer holidays with the majority of mobile traffic coming from the iPad.

In fact, Independence Day 2012 recorded the highest percent of overall traffic coming from mobile devices compared to any summer holiday in 2011 and 2012. On July 4, 2012 mobile traffic accounted for 22.48% of overall site traffic to dealnews, representing a 43% increase compared to the average mobile traffic percentage of the previous three respective weekdays. The iPad is the preferred mobile shopping device on America's birthday, accounting for 40% of all mobile visits on the holiday compared to 30% and 26% for iPhone and Android devices, respectively.

"Smartphones and tablets are increasingly considered a preferred platform for online shopping for a growing number of people," said Dan de Grandpre, CEO of dealnews. "Since more people are shopping from their mobile devices now than ever before, it's imperative that retailers and merchants invest in dedicated mobile sites to improve consumers' mobile shopping experience."

For more information, please visit dealnews.com.

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About dealnews

dealnews.com is the premier year-round resource for online deals on consumer electronics, gadgets, computers, apparel, and more. Named one of the best services by PC World and best shopping site by MSN Money, dealnews' mission is to inform consumers of the best online bargains offered by trustworthy stores. dealnews relies on a team of expert editors and proprietary research tools to uncover more than 200 of the web's hottest deals every day. Founded in 1997, dealnews is headquartered in Huntsville, Alabama, with offices in New York City and Dublin, Ireland.

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SOURCE: dealnews

        
        dealnews 
        Mark LoCastro, 718-618-4050 x 1101 
        Public Relations Manager 
        press@dealnews.com
        
Copyright Business Wire 2012 
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