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Mobile Shopping Surge: Black Friday Shoppers Find Deals Anywhere, Anytime Using Smartphones and Tablets

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Posted November 28, 2011

According to global ecommerce and online payments leader eBay Inc. (Nasdaq:EBAY), shoppers opted to reach for their mobile phones and tablets in record numbers this year in order to avoid Black Friday lines and shop anywhere, anytime.
The combination of mobile shopping data from eBay, PayPal, and ecommerce and interactive marketing services provider GSI Commerce allows eBay Inc. to present a unique, comprehensive view of mobile shopping behavior, from orders, to purchases, to payments, this holiday season.
By using their mobile devices, shoppers have access to a "mall" in the palm of their hand, complete with millions of products and simple, secure payments, to find and buy the hottest holiday deals. An increasing number of shoppers turned to their mobile devices on Black Friday to shop wherever, whenever.

  • eBay Mobile announced that shoppers in the U.S. purchased nearly two and a half times as many items via eBay Mobile this Black Friday when compared to 2010
  • PayPal Mobile announced a six-fold (516%) increase in global mobile payment volume compared to 2010
  • GSI Commerce announced a three-fold (254%) increase in U.S. mobile sales this Black Friday compared to 2010

 
"Shoppers are increasingly choosing the convenience of mobile to find the best deals from wherever they are while avoiding big crowds and long lines," said Steve Yankovich, vice president, Mobile, for eBay Inc. "The ability to simply pick up your phone or tablet and purchase what you want, when you want it, has become an attractive alternative to shoppers in record numbers this holiday season."
In addition to the shoppers who opted to shop on mobile from the comfort of home, many shoppers turned to mobile to help with their in-store shopping experience. Shoppers used RedLaser on Black Friday to scan QR and bar codes and comparison-shop big box items more than ever. High-Def TVs and Blu-Ray players topped the list of items consumers scanned with RedLaser when shopping for the best deal.
Mobile shopping highlights from eBay Inc. include:

Black Friday (Nov. 25, 2011, 12:01 a.m. - 11:59 p.m.)

eBay Mobile (U.S.):

  • Shoppers in the U.S. purchased nearly two and a half times as many items via eBay Mobile this Black Friday when compared to 2010
  • The five most popular categories shopped via eBay Mobile, excluding vehicles (by GMV)
  1. Clothing, Shoes & Accessories
  2. Computers & Networking
  3. Consumer Electronics
  4. Sporting Goods
  5. Jewelry & Watches
  • The five most popular categories shopped via eBay Mobile, excluding vehicles (by sold items)
  1. Clothing, Shoes & Accessories
  2. Cell Phones & PDAs
  3. Jewelry & Watches
  4. Consumer Electronics
  5. Collectibles
  • The top items purchased via eBay Mobile in specific categories were:

o   Fashion:

  1. Nike Air Jordan 3 Retro Shoes
  2. Toms Classic Shoes
  3. Coach Signature Satchel

o   Electronics:

  1. iPhone Accessories
  2. Barnes & Noble Nook Color 8GB, Wi-Fi, 7in - Black
  3. PanDigital Novel Multimedia eReader U.S. 1GB, Wi-Fi, 7in - White

o   Toys & Hobbies:

  1. Hot Wheels 1970 Chevrolet Camaro 1:50 Diecast Car
  2. Losi Mini Rock Crawler RTR Radio Controlled Truck
  3. Redcat Racing Rockslide RS10 Radio Controlled Truck
  • The top three cities where shoppers spent the most via eBay Mobile on Black Friday (by GMV) were:
  1. New York
  2. Houston
  3. Miami
  • The top three cities where shoppers made the most purchases via eBay Mobile on Black Friday (by sold items) were:
  1. New York
  2. Houston
  3. Chicago

RedLaser:

  • Mobile shoppers using RedLaser most often scanned the following items to comparison shop on Black Friday:

o   TVs and DVD/Blu-Ray Players:

  1. Samsung 32" LCD HDTV
  2. Emerson 32" LCD HDTV
  3. LG BD610 Blu-Ray Player

o   Electronics:

  1. Nikon L105 12.1 MP Digital Camera With 15x Optical Zoom
  2. Sony Speaker Dock for iPod and iPhone 4
  3. TomTom 1EN5.019.01 Automotive GPS Receiver

o   Video Game Systems:

  1. Microsoft Xbox 360 4GB Console with Kinect
  2. Sony PlayStation 3 (160GB)
  3. Nintendo Wii Gaming System with New Super Mario Bros. and a Mario Music CD

o   Video Games:

  1. Call Of Duty: Modern Warfare 3 - XBOX 360
  2. Call Of Duty: Modern Warfare 3 - PlayStation 3
  3. Battlefield 3 - Xbox 360
  4. Just Dance 3 - Nintendo Wii

o   Home Products:

  1. Keurig Special Edition Brewing System          
  2. Philips Sonicare Rechargeable Powered Toothbrush
  3. Black & Decker 4-Slice Toaster Oven

o   Toys and Games:

  1. LeapFrog LeapPad Explorer Learning Tablet (Green)
  2. Fisher-Price Imaginext Batcave Playset
  3. Hasbro FurReal GoGo My Walkin' Pup

 
PayPal Mobile (Global):

  • On Black Friday 2011, PayPal saw a six-fold (516%) increase in global mobile payment volume compared to Black Friday 2010
  • There was a more than four-fold (371%) increase in the number of customers shopping through PayPal mobile on Black Friday compared to last year
  • On Black Friday 2011, PayPal saw global mobile payment volume more than double (148%) compared to an average Friday
  • On Black Friday 2011, consumers shopped on mobile most frequently between 1 and 2 p.m. PST
  • Shoppers in these cities made the most mobile purchases through PayPal on Black Friday 2011:
  1. New York
  2. Houston
  3. Miami
  4. Los Angeles
  5. Chicago

 
GSI Commerce Mobile (U.S.):

  • GSI Commerce reported a three-fold (254%) increase in U.S. mobile sales this Black Friday compared to 2010.

 
For online Black Friday holiday shopping quick facts and additional holiday resources, visit www.eBayInc.com/holidaymedia.
 
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About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about enabling commerce. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.'s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.


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