Opera Payment Exchange brings mobile payments to the 99%
Opera Software today launched the Opera Payment Exchange (OPX) to provide the world's best user experience in mobile payments. The Opera Payment Exchange will enable the global user base of Opera Mini, the world's most popular mobile browser, with the power to carry out mobile transactions securely and simply with payment instruments they know and trust.
The Opera Payment Exchange will enable payment transactions for more than 160 million Opera Mini users by acting as a glue between content providers, publishers and mobile billing systems and digital payment gateways, while building trust with end consumers. OPX provides APIs that members of the ecosystem can use to make mobile-payment processing within the Opera Mini browser seamless, resulting in higher transaction success rates.
With OPX, every player in the mobile payments ecosystem stands to gain:
n For Opera Mini users, OPX will provide a secure and trustworthy mobile-payment experience that is ubiquitous, convenient and easy to control.
n For publishers, OPX helps maximize the potential of their existing billing connections with carriers, payment instrument providers and payment gateways, by increasing conversions through merchandising intelligence based on transactions performed on the publishers website, and through a trusted user experience.
n For operators, OPX provides a new revenue stream with standardized integration, better support and retailing insights based on carrier billing.
n For payment providers and payment gateways, OPX will overcome inconsistent user experience and fear of fraud with one-click, native support for payment instruments.
"At Opera, it is all about giving the user the best possible experience," said Mahi de Silva, EVP for Consumer Mobile, Opera Software. "Mobile payments have so far been a privilege for users of high-end devices in developed markets. With OPX, Opera is expanding this to all devices, no matter the location, carrier or payment instrument by giving the stakeholders in the ecosystem the right technology to carry out the transactions."
Opera is already working with several valuable partners including InMobi SmartPay, Yandex.Money and Bango to make Opera Payments Exchange a ubiquitous part of mobile payments in many regions, with coverage expanding to other parts of the globe rapidly in the coming year.
For more information, visit Opera at Mobile World Congress located at Hall 1 at Booth C44. To schedule an interview or demo of Opera's latest offerings, contact Pål Unanue-Zahl on palu[at]opera.com.
About Opera Software
The worldwide World Wide Web - any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 250 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything.
Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. OPERA, OPERA SOFTWARE, OPERA MINI and the O logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.