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Research and Markets: 3Q.2010 United States GPS Navigation and Location Based Services Forecast, 2010 - 2014 Out Now

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Posted August 14, 2010

Research and Markets (http://www.researchandmarkets.com/research/d476a9/3q_2010_united_sta) has announced the addition of IE Market Research Corp.'s new report "3Q.2010 United States GPS Navigation and Location Based Services Forecast, 2010 - 2014" to their offering.

"3Q.2010 United States GPS Navigation and Location Based Services Forecast, 2010 - 2014"

United States GPS Navigation and Location Based Services Forecast provides five-year annual forecasts for the following categories within the LBS market: Voice-Guided In-Car Navigation, Voice-Guided Pedestrian Navigation, Mobile Maps, Mobile Maps Applications (weather, restaurant guides, traffic, etc.), People Tracking, tracking and tracing (commercial applications), Location Enabled Search and Advertising, and Other LBS Applications (e.g. Proximity-based actuation, Proximity-based notification, etc.). The report is based on Global Consumer Telecommunications Survey-- which covers 50,000 mobile users in 50 markets globally and is the most extensive country-specific forecasts of its kind.

To this comprehensive forecast, we are adding a PowerPoint presentation and an audio conference with David Williams, Independent Contributing Analyst at IEMR, CEO of E-911 LBS Globe and formerly Product Manager, LBS Solutions at AT&T. The presentation and audio conference provide our clients with an overview of key trends in the global GPS navigation and location based services market and an overview of exciting developments in this market globally.

This report will be useful to:

  • Location Based Service providers
  • Strategists and analysts at vendors responsible for LBS strategy development and business analytics
  • Handset and device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile handset industry
  • Financial analysts and portfolio managers covering firms in the LBS industry or the mobile handset industry
  • Consultants advising their clients on LBS markets
  • Researchers who need to gain a better understanding of the global LBS market

Executive Summary of the Global GPS Navigation and LBS Forecast

Global market for GPS navigation and Location Based Services to rise to $13.4 billion in 2014, a CAGR of 51.3% An increasing number handsets launched have GPS capability and we expect greater ubiquity of GPS / LBS over the next five years

  • While growth in the LBS market has not been spectacular in the past, we think that the increasing availability of GPS handsets and applications (particularly Android and iPhone applications) will help accelerate adoption for LBS across the world.
  • We are forecasting a total addressable global market for GPS navigation and location based mobile services to rise by a CAGR of 51.3% to $13.4 billion in 2014, from $1.6 billion in 2009.

Location Enabled Search and Advertising will see the biggest growth, growing at a CAGR of 131% over the next five years

Location Enabled Search and Advertising will replace Voice-guided In-Car Navigation as the main use for GPS-LBS applications in the next several years

  • Globally, we think that Location Enabled Search and Advertising will see total spend rise significantly from $207.3 million in 2009 to $5.9 billion in 2014, making it the fastest growing segment in the LBS market place.
  • We think that by 2014, there will be 780 million unique users of Location Enabled Search and Advertising with 15.6 billion click thrus.
  • Globally, we are forecasting that Cost per Click to advertisers will decline only marginally over the next five years from 42 in 2009 to 38 in 2014.

The future of Location based services is in Location Enabled Search and Advertising

Location enabled searches are becoming increasingly popular:

  • Our channel checks with leading service providers suggest that a larger proportion of mobile searches are conducted through local searches or point of interest applications.
  • Our channel checks also suggest that web-based search applications such as Google Maps and Yahoo OneSearch are getting better traction in the mobile space.
  • Our analysis of click thru rates for mobile advertising support our assumption that click thrus are going to see a major upswing in the 2010 - 2011 period.

Voice Guided Automobile GPS Navigation users will rise to 61 million users in 2014

We are expecting total spend on Voice Guided Automobile GPS Navigation to rise to $3 billion in 2014

  • In our view, a number of factors are driving the adoption of car GPS navigation. These include:
  • Pre-installed GPS navigation in vehicles in North American and European markets.
  • Flexible pricing models such as monthly, weekly and per route subscriptions.
  • Increasing convergence of devices for use both in the car and outside it.
  • As in all technologies, we are forecasting that monthly ARPUs for Voice Guided In Car Navigation services will be declining. We forecast that it will drop from $5.90 in 2009 to $4.16 in 2014.
  • Our surveys show that ARPUs for Voice Guided In Car Navigation is more sticky than other LBS services (such as maps and map applications), primarily because individuals likely to install these devices in their cars are not as price sensitive as the overall population.

Regional Overview

North American GPS navigation and LBS market to rise to $4.3 billion in 2014

North America (Canada and United States) will account for 32.4% of the world market share for GPS navigation and LBS spend in 2014

  • We see the biggest growth coming from Location Enabled Search and Advertising in the North American market. Total spend in this category will rise in North America at a CAGR of 136% to reach $2 billion by 2014.
  • There were 6.2 million Voice Guided In Car Navigation users in North America in 2009. This accounts for 42% of global users. We expect that in 2014, North America will have 17.2 million Voice Guided In Car Navigation users, accounting for 27.8% of global users of such services.
  • Canada will see 40.5% CAGR in LBS spending over the next five years with a market valued at $193 million in 2014.
  • The United States will still be one of the largest single market for LBS in the world with a growth rate of 37.5% CAGR over the next five years. We expect the US market to be valued at $4.16 billion in 2014.

For more information visit http://www.researchandmarkets.com/research/d476a9/3q_2010_united_sta


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