Score Media Acquires Rival Mobile App SportsTap
Score Media Inc.(TSX: SCR), home of ScoreMobile®, one of the world's leading, comprehensive multi-sport apps, today announces that it has acquired rival offering, SportsTap. The deal reinforces Score Media's position as a definitive market leader in smartphone sports apps.
Launched in 2007, SportsTap, like ScoreMobile, was one of the early sports app innovators. Its ad-supported iPhone and Android apps have been widely adopted and enjoyed by sports fans across North America. SportsTap is currently the 3rd most popular free sports app on Android[1]- the fastest growing mobile platform - right behind the 2nd most popular free sports app, ScoreMobile.
According to comScore's MobiLensTM March 2011 report which ranks mobile sports app audiences in the United States, the combined monthly audience of ScoreMobile and SportsTap would rank as #3 behind ESPN and Yahoo! and ahead of competitors FOX and CBS.[2]
"ScoreMobile's acquisition of SportsTap brings together two innovative and popular services and positions us well to deliver even more exciting experiences for sports fans and creative solutions for our advertising partners," says Benjie Levy, Executive Vice-President & COO, Score Media Inc. "This deal further cements our position as a mobile sports leader among the world's premier sports brands."
The strategic acquisition of SportsTap adds to Score Media's growing portfolio of mobile apps which includes ScoreMobile, ScoreMobile FC and theScore® iPad Edition and increases its global monthly unique user base to more than 3 million.
Score Media plans to operate SportsTap as a stand-alone application.
Financial terms of the deal were not disclosed.
For more information on ScoreMobile, visit: www.thescore.com/scoremobile/
