SCVNGR Launches Facebook Places Integration
SCVNGR, the mobile social game all about going places, doing challenges, earning points and unlocking awesome rewards, announced its integration with Facebook Places today. SCVNGR is among the first location-based mobile games to build and launch with the Facebook Places feature of the Graph API.
Starting today, activity completed on SCVNGR -- such as checking in and doing challenges at your favorite places -- can be tied to physical locations, integrated with Facebook Places, and shared with friends on Facebook. Photos snapped and shared as part of playing SCVNGR can now be streamed in your location-based activity feed.
Similarly, social activity happening at that place on Facebook will stream back to users via their SCVNGR app for the most up-to-date social snapshot of what's going on around them. The integration introduces the fun of doing challenges and unlocking rewards on SCVNGR to the hundreds of millions of people on Facebook.
"What Facebook brings to the location-based space is nothing short of phenomenal," said Seth Priebatsch, SCVNGR's Chief Ninja. "It adds huge scale by bringing social location features to more than 500 million people. SCVNGR is leveraging this to distribute our premium social gaming content -- people doing fun and interesting challenges at places, building such challenges and earning rewards -- directly through the social graph."
SCVNGR is as much a mobile social game as it is a full-fledged mobile gaming platform. Users, businesses and enterprises build on the game layer by adding challenges and rewards to their favorite places. Everyone who plays SCVNGR can also build on SCVNGR. This makes the game layer fun, unique and in a state of constant flux, where users build (and re-build) the game at places all across the United States. By integrating with Facebook Places, SCVNGR is tying this game layer directly to the social layer by tapping into the world's largest social platform.
SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points! You'll unlock real-world rewards and share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. SCVNGR is played via a free iPhone & Android app. But playing SCVNGR is only half of it. Individuals, enterprises and small businesses build on SCVNGR by adding custom challenges and rewards at their locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.