Shazam Showcases World's Fastest Tagging and Instant Sharing using Android Beam

Shazam®, the world's leading media discovery company, today announces that it has developed the world's fastest mobile content identification experience for music, broadcast media and television advertising. Shazam is also one of the select developers showcasing the great new Android Beam^TM, a new way to instantly share content and unique offers from brands with friends just by touching two NFC-enabled Android phones back-to-back..

"We are committed to continually enhance the performance of Shazam to ensure we deliver the best experience when people use the Shazam App. With our new alogorithm Shazam users can now get a tag result in as little as one second.  We believe that near instant identification creates the most efficient way possible to discover, purchase and share the music, television content and brand offers that our loyal users love," said Alex Musil, EVP Product for Shazam.  "With the adoption of Android Beam, we continue to stay at the forefront of integrating cutting-edge technology that always focuses on improving the experience of our fans."

Faster Tagging

Faster tagging has already been deployed globally in the latest version of the Android App, the first in a series of major enhancements to improve recognition speed.  Now, songs, television adverts and other content can be identified in a fraction of the time it previously took - in as little as one second, making it even faster for people to discover their favorite songs and unlock content in television shows and ads.  The speed enhancements will be rolled out on all major platforms in the coming weeks.

Beam

People who use Shazam on the new Android^TM platform will simply be able to hold their devices back-to-back with that of their friends to share their favourite music, merchant offers and television tags - giving their friends access to music samples, coupons from advertisers, tour dates and other great information.

Android Beam makes sharing simple.  Touch two NFC-enabled Android-powered phones back-to-back, then tap to beam your favourite tags across phones.  If your friend doesn't have the Shazam App, they are introduced to the Android Market^TM to get it.  Beam will be available on NFC-enabled Android devices running on Android 4.0, Ice Cream Sandwich.  The new capability is scheduled to be live in the Shazam App as part of a major update within the coming weeks. 

ENDS

About Shazam Entertainment

Shazam is the world's leading media discovery company with more than 180 million people in 200 countries and adding another 1.5 million new users each week.  Shazam is the best way for people to discover, explore, buy, and share, music, TV shows and branded content.

For people who don't yet have the Shazam application on their smartphone, it is available for every major platform and can be found on iTunes App Store, Android Market, Amazon App Store, AT&T's AppCenter, Verizon VCast app store, NokiaStore, Windows Phone Marketplace, BlackBerry App World, and GetJar.

For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow us on Facebookand Google+.  For daily music updates follow the Shazam Blog and @Shazam.