Verizon rolls out V Cast Apps to more BlackBerry smartphones

Verizon Wireless (NYSE:VZ [1]) will introduce its V Cast Apps storefront across additional BlackBerry smartphones, promising consumers one-click access to mobile applications billed directly to their monthly account statements. V Cast Apps is available now via the BlackBerry Bold 9650, Storm2 9550, Curve 8530 and Tour 9630--Verizon said the store will expand to the Storm 9530 and Curve 8330 over the next few weeks. The operator notes it will send all BlackBerry Internet Service-enabled smartphones an icon that links to V Cast Apps, promising hundreds of productivity, navigation and education apps in addition to games and entertainment. A V Cast Apps Block feature is also available to subscribers who wish to decline access to the storefront.

Verizon Wireless introduced V Cast Apps in late March, first making the store available to Storm2 users. V Cast Apps was first announced in July 2009 at the maiden Verizon Developer Community Event--Verizon reports that the Verizon Developer Community has now attracted more than 5,000 participants, adding that their V Cast Apps software can go from concept submission to consumer availability is as few as two weeks.

For more on the V Cast Apps expansion:
- read this release [2]

Related articles:
Verizon Wireless launches V Cast Apps [3] storefront
Verizon Wireless opens binary submissions for V Cast Apps [4]  
Verizon [5] Developer Community membership soars in first month