Amazon m-commerce sales top $1 billion over last 12 months

Online retail giant Amazon.com reported second quarter profits of $207 million, up from $142 million a year ago--net sales increased 41 percent to $6.57 billion, compared with $4.65 billion in Q2 2009. Amazon credited the sales growth in part to its Kindle ereader device as well as mobile commerce services, with consumers worldwide ordering more than $1 billion in products via mobile device over the last 12 months. "The leading mobile commerce device today is the smartphone, but we're excited by the potential of the new category of wireless tablet computers," said Amazon.com founder and CEO Jeff Bezos in a prepared statement. "Over time, tablet computers could become a meaningful additional driver for our business."

Earlier this week, Amazon said Kindle unit sales have tripled in the month since the company slashed the price of the device from $259 to $189. Amazon notes that Kindle unit sales grew each month in the second quarter, increasing on both a month-over-month and year-over-year basis--the device is now the site's number one bestselling item for two years running. Kindle book sales are also on the upswing--for every 100 hardcover titles sold by Amazon over the past three months, it moved 143 premium Kindle ebooks. In all, Amazon sold three times the number of Kindle titles in the first half of 2010 than in the first six months of 2009.

For more on Amazon's m-commerce growth:
- read this release [1] and also check out FierceWireless' Q2 earnings page [2]

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Amazon [5] slashes Kindle ereader price to $189
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