As if we weren't already sick of the "mobiscodes [1]" catch phrase, here's another one… mobizines. A rash of magazine publishers have begun offering mini-versions of their content via mobile phones, this week including Touchline Media's Men's Health, Sports Illustrated and Shape. Joining them is Car magazine, published by Ramsay, Son & Parker. Those watching the space closely predict an avalanche of others in the coming months.
Read more about mobile magazines:
- in the BizCommunity blog [2]
- or the Mail & Guardian article [3]
Links:
[1] http://www.fiercemobilecontent.com/story/fox-mobile-s-new-svp-on-mobile-video/2006-06-22
[2] http://www.bizcommunity.com/Article/196/15/11280.html
[3] http://www.mg.co.za/articlePage.aspx?articleId=280928&area=/breaking_news/breaking_news__business/