Mobile search was all the rage at 3GSM this past winter and since then, the sector has received considerable coverage both in this newsletter and in the mainstream press. The launch of Google's AdWords service for the mobile platform is sure to resonate throughout the industry as the new class of search start-ups take note of their accomplishments thus far and brace for the battle ahead. Google launched a mobile avatar for AdWords in the U.S., the U.K. and Germany and is testing mobile ads that enable Google's AdWords customers to place messages on Google mobile search results. The ads will contain two lines of text with a limit of 12 or 18 characters per line. While AdWords are difficult to track because they are priced based on auction, the company hopes to have a conversion tracking system in place soon.
For more on Google AdWords going mobile:
- see this article [1] from MoneyControl
Links:
[1] http://tech.moneycontrol.com/news/google-launches-adwords-for-mobile-devices/3054/india/