America Online is preparing for a massive corporate restructuring designed to eliminate their existing, complicated reporting system and to instead create more autonomous divisions, with more accountability for their results. Advertising growth was named as the key motivation behind the move, with mobile named as a particularly key strategy to drive ad revenue going forward.
For more on the AOL restructuring:
- check out the ClickZ article [1]
Links:
[1] http://clickz.com/showPage.html?page=3623502