I-Play's CEO David Gosen warned the mobile gaming industry to learn from the mistakes of the console gaming sector and create content that is targeted at niche audiences. "If you look at who's playing games, nearly fifty per cent of mobile games players are female. The console industry has really failed over the last 25 years to embrace women as games players," Gosen said. Mobile, more than the console, is a platform that needs to be personalized and tailored to the end user.
For more on Gosen's take on mobile gaming:
- see this write-up [1] in MobileIndustry.biz
Links:
[1] http://www.mobileindustry.biz/article.php?article_id=1930