Honestly folks, I'm trying to limit the number of Mobile ESPN "What does it all mean?" articles, but it's just saturating the news these days (maybe because there's been a dearth of "real" mobile content news lately). However, this is actually a pretty sensible article for a change. Business 2.0 has a good compare/contrast of Helio vs. Mobile ESPN--whereas ESPN was putting all its eggs in a sports-themed basket with no focused market demo target, Helio is laser-focused on a distinct user base and offers them a range of services and co-branded applications (ie: mobile MySpace).
Check out the full story:
- via the CNN Money article [1]
Links:
[1] http://money.cnn.com/2006/10/17/magazines/business2/espnmobile_mvno.biz2/?postversion=2006101807