We talk a lot about mobile advertising [1], but sometimes forget it can take several forms, including mobile Web browsing, video, mobile TV and SMS ads. According to the Mobile Marketing Association's Laura Marriott, the mobile Web is shaping up to be the predominant medium [2] for advertising via wireless. Article [3]
Links:
[1] http://www.fiercemobilecontent.com/story/mobile-advertising-tunes-in-to-success/2006-08-09
[2] http://www.fiercemobilecontent.com/story/feature-relevancy-is-key-to-mobile-advertising-success/2006-10-06
[3] http://www.clickz.com/showPage.html?page=3623830