French carrier Orange will promote the December 13 release of Arthur and the Minimoys, the new feature from filmmaker Luc Besson (The Fifth Element), with a series of 21 exclusive "mobiséances" airing over mobile handsets from Nov. 16 to Dec. 10. The so-called "mobiséances" are the centerpiece of a sprawling multimedia push for the movie, which includes interviews, trailers and games delivered across Orange's mobile, fixed-line and Internet networks. The Arthur and the Minimoys preview also coincides with the planned Nov. 16 launch of Orange's high-definition mobile TV service.
For more on the Orange promotion:
- read this release [1]
Related articles:
- ABC, unions reach deal for mobisodes [2]
- Toyota sponsors new mobisodes [3] on Fox
- Sundance Channel seduced by mobile [4]
Links:
[1] http://www.webwire.com/ViewPressRel.asp?aId=23636
[2] http://www.fiercemobilecontent.com/story/abc-unions-reach-deal-for-mobisodes/2006-04-25
[3] http://www.fiercemobilecontent.com/story/toyota-sponsors-new-mobisodes-on-fox/2006-04-24
[4] http://www.fiercemobilecontent.com/story/sundance-channel-seduced-by-mobile/2006-10-24