Verizon strikes mobile video pact with Revver

One day removed from officially announcing [1] its content deal with YouTube, Verizon Wireless is back in the headlines today with another mobile video agreement, this time a one-year exclusive agreement with user-generated clip website Revver. Verizon's V Cast service will offer a Revver channel broken into categories including "Editor's Picks,"  "Viral Video Classics," "Extreme Sports," "Laughs," "Animation" and "Cute Overdose."

What separates Revver from the better-known but likeminded YouTube is its revenue structure: The service offers its 40,000-plus content contributors a 50/50 cut of profits derived from the advertisements that roll at the end of each Revver clip. The revenue-sharing agreement will now extend to Revver's partnership with VZW, although ads will not follow on V Cast downloads. "Our focus is primarily on the creator--we pioneered this--to make sure creators are getting paid when their content is online," Revver founder and CEO Steven Starr told the Hollywood Reporter [2]. "In the last number of months looking at the mobile communities, it's been clear to us that VCast and Verizon are really aligned with Revver in terms of how they see the marketplace."

For more on the VZW/Revver deal:
- read this release [3]