British operator 3 announced a partnership with mobile media Player X to premiere "geekTV," the carrier's first made-for-mobile television channel. Combining repurposed U.S. primetime content ranging from "Miami Vice" to "American Dad" with original and user-generated content, geekTV targets the sought-after 16-to-24-year-old demographic. "We spent 12 months in making geekTV the force it is, and with O2 launching it as an i-mode channel earlier last year, we're delighted 3 UK has signed up for the streamed version of the channel," Player X CEO Tony Pearce said in a prepared statement. "We are talking to more operators and also to handset manufacturers because we're convinced this channel is an important addition to the mobile content area."
For more on geekTV:
- read this release [1]
Links:
[1] http://www.3g.co.uk/PR/Jan2007/4101.htm