Read the latest on Google's preparation for the gPhone launch here... [1]
Search giant Google has filed an abstract with the U.S. Patent & Trademark Office outlining its proposed method for presenting advertising content over mobile devices. Patent application 20070022442 encapsulates what Google calls a "dispatch system to remote devices," detailing how mobile ads might appear as well as how users might access and implement the information therein. Particulars are still scarce, but the abstract states the ad information will be "capable of being presented in a plurality of formats on the communication device."
For more on Google's mobile ad proposal:
- read this patent application [2]
Related articles:
- Google AdWords go mobile [3]
- AT&T plans mobile advertising push [4]
Links:
[1] http://www.fiercewireless.com/story/googles-latest-wireless-moves/2007-09-13
[2] http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070022442%22.PGNR.&OS=DN/20070022442&RS=DN/20070022442
[3] http://www.fiercemobilecontent.com/story/google-adwords-go-mobile/2006-09-07
[4] http://www.fiercemobilecontent.com/story/att-plans-mobile-advertising-push/2007-01-02