Vodafone, MySpace more than just friends

Vodafone officially announced its much-rumored [1] exclusive partnership with social networking service MySpace, heralding the Fox Interactive Media lifestyle portal's bow in the European mobile market. Vodafone will initially launch MySpace Mobile in the U.K., enabling subscribers to edit their MySpace profiles, find and add friends, post photos and blog entries and receive MySpace messages on the go. The service will also come pre-loaded on select Vodafone handsets.

Many details of the Vodafone/MySpace deal, including consumer pricing and the duration of the exclusivity clause, remain undisclosed. ""Millions of people use MySpace as their primary means of communicating with family and friends, so it's vital we make this available on the move," MySpace senior VP of corporate development Colin Digiaro said in a prepared statement. "Whether it's adding new friends, sending messages, or uploading photos, the ability to access MySpace functionality from your mobile adds a new dimension to the experience."

For more on the agreement:
- read this release [2]

Related articles:
- MySpace expands [3] into the mobile space
- Cingular launches [4] MySpace Mobile