Verizon Wireless announced its entry into the growing faith-based mobile media market, teaming with Christian content provider Unity in Values to introduce the youth-targeted V Cast video channel The Mobile Word. Touting faith-based music, extreme sports and entertainment as well as a complete and interactive New Testament, The Mobile Word encompasses content from churches across the U.S.
"What differentiates our V Cast service is our commitment to address the broad content needs of our customers," VZW VP of digital media John Harrobin said in a prepared statement. "Our relationship with Unity in Values enables us to provide the best faith-based content, powered by a deep understanding of this spiritually active community, to our customers who want to stay connected and informed while on-the-go."
For more on the Mobile Word launch:
- read this release [1]
Links:
[1] http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-07-2007/0004522400&EDATE=