Mobile media company InfoSpace announced it will team with search technology developer Fast Search & Transfer to develop white-label mobile search applications targeted to wireless operators. The applications will leverage Fast's search software and InfoSpace's mobile infrastructure experience to power content discovery and recommendation, off-deck access and mobile advertising solutions; the companies also plan to develop storefront and WAP index functionality.
"Search is the most used and most profitable tool on the Internet, and the Fast and InfoSpace partnership takes the search paradigm to mobile users to allow for controlling and monetizing each user interaction with a robust set of features, built on top of superior portal search and mobile web search," Fast CEO John Markus Lervik said in a prepared statement. "Personalized results enhance user satisfaction, increase purchases, increase traffic, and drive advertising revenue or any other business model deemed important by the mobile carrier."
For more on the InfoSpace/Fast deal:
- read this release [1]
Related article:
- InfoSpace launches mobile search [2] for Sprint
Links:
[1] http://www.fiercemobilecontent.com/node/2812
[2] http://www.fiercemobilecontent.com/story/infospace-launches-local-mobile-search-for-sprint/2006-03-27