Tracebit, Pinjata partner for kiddie content

Mobile game developer Tracebit announced an agreement to sell and distribute family-friendly titles developed by game production firm Pinjata. Per terms of the deal, Tracebit will distribute licensed Pinjata games--dubbed "politically correct and educational" in the accompanying press release--across its network of operator, reseller and service provider partners; the two firms will split resulting revenues 50/50.

Tracebit said it is actively pursuing the growing mobile youth market. "It's not just that the numbers are growing--these children are spending money," said Simon Adahl, CMO of Tracebit parent company MobileMail, in a prepared statement. "We are already seeing companies producing mobile phones specifically for children such as the FireFly and Buddy Bear handset in order to tap in to this lucrative market."

For more on the Tracebit/Pinjata deal:
- read this release [1]

Related articles:
- MobileMail seals Tracebit [2] acquisition
- Tracebit [3] in line with InLogic