Yahoo extends oneSearch to mobile web

Yahoo announced the expansion of its new oneSearch service beyond its Go for Mobile 2.0 platform onto the mobile web. According to Yahoo, the move makes oneSearch accessible on more than 85 percent of the U.S. handset population. "Yahoo oneSearch has already started to change the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," said Yahoo senior vice president of connected life Marco Boerries in a prepared statement. "Consumers that have tried oneSearch love it, telling us it's easier and more helpful than any other mobile search services they've used. We are delivering the results consumers want with just one search, not a list of Web links." Yahoo added it plans to roll out oneSearch in additional global markets and languages in the months ahead.

For more on the oneSearch moves:
- read this release [1]

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- Yahoo [3] tests mobile search advertising