Sybase 365 greenlights deal with blueapple

Yet more from CTIA: Mobile messaging and content management firm Sybase 365 announced an agreement with digital media platform developer blueapple.mobi to provide Internet-based multimedia to mobile devices. Sybase 365 will integrate blueapple.mobi's multimedia streaming solution into its mFolio mobile browsing technology, enabling users to consume web content via mobile handsets without concerns for device configuration or content reformatting.

"The phone is the ultimate personal device--they have become very powerful," Sybase 365 president Marty Beard said in an interview with FierceMobileContent. "Users want to use their phones the same way they use their laptops or desktop PCs." - Jason [1]                 

For more on the deal:
- read this release [2]

Related article:
- Sybase 365 [3]: 25B mobile messages in 2006