User-generated video aggregator YouTube announced plans to launch a mobile website but otherwise remains mum on its larger goals for the mobile platform. In an e-mail to Computerworld, a YouTube spokesperson calls the mobile site "another step forward in achieving our mobile strategy of delivering entertaining videos to users whenever they want and wherever they go. People want to be entertained in a way that fits their individual lifestyles, so offering videos to mobile users is a natural evolution for YouTube."
While the smart money suggests YouTube will introduce its mobile site in June, around the time its exclusive content partnership with Verizon Wireless reportedly expires, the spokesperson offered few additional details. "Our partnerships with Verizon Wireless in the U.S., and Vodafone and Nokia overseas, are the first of many and demonstrate our continued success in developing strong relationships with leading companies," the spokesperson writes, also declining to comment on speculation it's developing its own mobile client, reputedly called "Switch."
For more on the YouTube mobile speculation:
- read this Computerworld article [1]
Related articles:
- Verizon Wireless, YouTube [2] make it official
- Vodafone inks European deal with YouTube [3]
Links:
[1] http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=internet_business&articleId=9014780&taxonomyId=71&intsrc=kc_top
[2] http://www.fiercemobilecontent.com/story/verizon-wireless-youtube-make-it-official/2006-11-28
[3] http://www.fiercemobilecontent.com/story/vodafone-inks-european-deal-with-youtube/2007-02-09