Amp'd Mobile announced its subscriber totals are now approaching the 200,000 threshold following the first-quarter addition of 84,000 new customer activations. The MVNO also stated ARPU totals exceeding $100 per month, with data ARPU accounting for roughly $30 per month. Of that $30 monthly total, more than 50 percent derives from mobile entertainment, doubling the industry average; according to Amp'd, subscribers consumed more than four million videos, songs and mobile games in Q1 2007, doubling the MVNO's Q4 2006 figures.
Other Amp'd benchmarks: Subscribers are now downloading more over-the-air music downloads than ringtones, and original content--though comprising just five percent of all Amp'd Live content--generates 30 percent of overall downloads.
For more on the Amp'd subscriber data:
- read this release [1]
Related articles:
- Amp'd [2] Mobile generates $107M in Series E
- Amp'd [3] bolsters content lineup
- MTV, Amp'd [4] in content development deal
Links:
[1] http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070410005400&newsLang=en
[2] http://www.fiercemobilecontent.com/story/amp-d-mobile-generates-107m-in-series-e/2007-03-22
[3] http://www.fiercemobilecontent.com/story/amp-d-bolsters-content-lineup/2006-09-01
[4] http://www.fiercemobilecontent.com/story/mtv-amp-d-mobile-in-content-development-deal/2007-01-10