Alltel, JumpTap team on branded search app

Alltel Wireless and mobile search/advertising solutions provider JumpTap announced the launch of what the companies are calling the first carrier-branded mobile search application preloaded on handsets with a dedicated search key. The search key, which will debut on the LG8600 handset, launches an Alltel-branded BREW client with a search box; according to the carrier, the dedicated key's visibility will both increase mobile search uptake and increase content purchasing by enabling subscribers to more efficiently find the content, services and information they seek.

"We have successfully used dedicated keys in the past to provide content we wanted to make readily available, including games and ringtones. It's been proven that the easier it is for subscribers to find applications, the more likely it is that they will be adopted," said Alltel senior VP of product management Wade McGill in a prepared statement. "We believe search is really at the heart of the mobile experience, and by putting JumpTap's search solution right on the handset, our subscribers will use it even more often to find what they are searching for."

For more on the Alltel/JumpTap search app:
- read this release [1]

Related articles:
- Alltel launches JumpTap mobile search [2]
- AskMeNow finds answer on Alltel [3]
- JumpTap [4] adds LBS search partners