CBS launches multi-platform, ad-supported network

CBS Corporation announced the creation of the CBS Interactive Audience Network, a multi-platform, ad-supported content initiative including distribution partnerships with Cingular/AT&T, Verizon Wireless, Sprint Nextel and MediaFLO USA. The CBS Interactive Audience Network--which also boasts distribution deals with online brands including Microsoft, AOL, Comcast and Sling Media--will deliver content from a rotating list of Tiffany Network programs including "CSI: Crime Scene Investigation," "Survivor" and "The Late Show with David Letterman" alongside programming from the CBS library.

CBS will begin selling commercial time on the CBS Interactive Audience Network in the weeks ahead, including the upcoming Upfronts; the network will split advertising revenues with its partners.

"CBS's ability to partner with leading next-generation interactive platforms is the best way for CBS to evolve from a content company to an audience company," said CBS Interactive president Quincy Smith in a prepared statement. "It's really all about the user and in building the CBS Interactive Audience Network, we are bringing our content to each unique platform of their choice. In remaining open to all online distributors and community builders - big and small - we can learn more about our existing audience, be exposed to new ones, and flexibly cater to their changing consumption habits."

For more on the CBS Interactive Audience Network:
- read this release [1]

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