A new report issued by market research firm Infonetics Research says operator revenue from mobile video services jumped 317 percent to almost $200 million worldwide in 2006, with revenues expected to triple in 2007. According to Infonetics, global mobile video subscriber totals increased more than 300 percent between 2005 and 2006, and should exceed 46 million users by 2010. The Asia Pacific consumer market will lead with 57 percent of the world total in 2006, followed by the Europe/Middle East/Africa market at 31 percent and North America at 10 percent--Infonetics cites the low costs of SK Telecom and NTT DoCoMo's respective mobile video services as the driving force behind the Asia Pacific market's prowess.
"We will continue to see healthy growth in the mobile video services market as mobile operators expand the bandwidth of their existing 3G networks through HSDPA and MBMS, roll out dedicated broadcast networks, and deploy new mobile video service delivery platforms," said Infonetics directing analyst for broadband and IPTV Jeff Heynen in a prepared statement. "Competition among service providers will keep subscription prices lower in the long term, but that revenue will be supplemented by incremental service revenue from on-demand viewing. We expect to see a spike in mobile video service revenue in 2008 due to the Summer Olympics in Beijing which, similar to last year's World Cup, is a deadline for many operators to get their mobile video services up and running."
For more on the Infonetics report:
- read this release [1]
Related articles:
- Study [2]: Pricing determines interest in mobile TV
- Report [3]: More operators banking on mobile TV
Links:
[1] http://www.infonetics.com/resources/purple.shtml?ms07.mtv.1h.nr.shtml
[2] http://www.fiercemobilecontent.com/story/study-pricing-determines-interest-in-mobile-tv/2007-04-24
[3] http://www.fiercemobilecontent.com/story/report-more-operators-banking-on-mobile-tv/2007-04-13