Mobile games and applications developer Digital Chocolate announced a new partnership with handset maker LG Electronics MobileComm U.S.A. Per terms of the deal, Digital Chocolate titles will arrive pre-loaded on multiple new LG handsets expected to hit retail this month, with additional scheduled pre-loads and co-marketing efforts to follow. "This partnership provides Digital Chocolate the opportunity to market our games to LG's extensive consumer base, allowing us to cast a wider net in the marketplace," said Digital Chocolate founder and CEO Trip Hawkins in a prepared statement. "LG's reputation for quality and innovation makes them an ideal partner for Digital Chocolate to significantly broaden and enhance our reach."
For more on the Digital Chocolate/LG deal:
- read this release [1]
Related articles:
- Digital Chocolate [2] raises $18M in third round
- Digital Chocolate [3], HBO go mob-ile with "Sopranos" game
Links:
[1] http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070615005099&newsLang=en
[2] http://www.fiercemobilecontent.com/www.fiercemobilecontent.com/story/digital-chocolate-raises-18m-in-third-round/2006-07-17
[3] http://www.fiercemobilecontent.com/www.fiercemobilecontent.com/story/digital-chocolate-hbo-go-mob-ile-with-sopranos-game/2006-12-14