Mobile technology and applications developer ROK Entertainment announced a partnership with Nokia to deliver live and on-demand mobile TV content streamed over existing 2.5G and 3G networks via the handset giant's Eseries devices. Available via Nokia's Downloads! service on devices including the E61i and Nokia E65, ROK TV arrives in two channel packages: the five-channel "Strictly Business," which emphasizes business news and information content from Bloomberg, CNBC Europe and regional news outlets, and the 10-channel "ROK All," which adds sports, music videos and comedy clips. ROK TV is now live in the U.K., and will roll out across mainland Europe beginning in August; both packages will be free to view for the first two weeks.
"As we know there is a huge and as-yet untapped market for live and instantly-available business and financial news amongst mobile TV customers," said Jonathan Kendrick, ROK chairman. "We are only targeting this service directly to those Nokia Eseries customers who have a data package in their mobile tariff to ensure subscribers do not pay additional data charges to their network operators."
For more on the ROK/Nokia partnership:
- read this release [1]
Related Articles:
ROK [2] introduces free TV service
ROK [3] acquires Blubox Software
ROK [4] to bring mobile TV to China
New MVNO targets Hispanic market [5]
ABC launches ad-supported local mobile [6] video
Links:
[1] http://www.fiercewireless.com/press-releases/press-release-rok-tv-move-nokia-eseries-devices
[2] http://www.fiercemobilecontent.com/story/rok-bows-free-tv-service/2006-10-13
[3] http://www.fiercemobilecontent.com/story/rok-acquires-blubox-software/2007-06-25
[4] http://www.fiercemobilecontent.com/story/rok-to-get-pound-665m-to-bring-mobile-tv-to-china/2006-05-01
[5] http://www.fiercemobilecontent.com/story/new-mvno-targets-hispanic-market/2006-11-09
[6] http://www.fiercemobilecontent.com/story/abc-launches-ad-supported-local-mobile-video/2007-07-11