Hiwire unveils mobile TV content lineup

Hiwire, which delivers 700 MHz spectrum mobile broadcast TV services via the DVB-H standard, announced in conjunction with commercial satellite operator SES Americom the television content companies and channels contributing programming for their upcoming consumer trials in Las Vegas. The lineup includes seven channels from Discovery Communications (including Discovery Channel, Animal Planet, TLC and Discovery Mobile) and six channels from MTV Networks (including Comedy Central, MTV and Nickelodeon) in addition to CNN Mobile Live, Cartoon Networks/Adult Swim Mobile, Anime Network, E!, Fox News Channel and The Weather Channel. According to Hiwire, the trial will deliver up to three times as many channels as any rival U.S. mobile TV network, adding it is in discussion with SES Americom to sign up additional programming prior to the service's consumer launch [1] later this month.

"Our trial will be a historic milestone as we have amassed the largest channel lineup of high-quality, streaming mobile TV ever trialed by consumers," said Scot Wills, Hiwire president and COO. "We deeply appreciate the support that our programming partners have shown and their commitment to uniquely test the impact of programming on mobile TV in the U.S. We all hope to gain new insights about mobile TV viewers' habits and needs."

For more on the Hiwire trial:
- read this release [2]

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