Wapple intros ad-funded mobile website service

Mobile Internet solutions provider Wapple announced the launch of its free mobile website creation, hosting and management service. The sites, financed via targeted third-party banner advertising delivered by Wapple partners AdMob, Admit and Millennial Media, employ the Wapple Canvas suite of mobile web design, configuration and optimization tools, customizing sites to individual browser-based mobile devices and delivering ML, HTML, HTML, HTML content to 3G, iMode, GP RS and GSM networks. In addition to the free, ad-funded sites, Wapple also offers its standard Wapple Canvas Free package, which eliminates third-party advertising in exchange for a premium fee when the site goes live. More advanced packages promise additional functionality including integrated billing and visitor data collection.

"The Wapple ad-funded model not only removes all the barriers to creating an essential mobile presence by making it quick, easy and free, it also allows anyone to create a highly functional, professional, mobile-search ready site that looks good and actually works properly on some 5,000 mobile devices including PDAs, the Sony PSP and new iPhone," said Rich Holdsworth, Wapple CTO.

For more on Wapple's ad-funded service:
- read this release [1]

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