The Mobile Marketing Association announced more than two dozen additions to its global membership roster. New members of the Non-profit industry group include brands like Anheuser-Busch, Experian and Granada America as well as mobile firms including Mobile2Win, mBill and Ad Infuse. The MMA now represents more than 450 companies. "The MMA's continued membership growth further enhances the association's ability to collaborate with players across the ecosystem and the world to drive the adoption of mobile marketing education and expand industry guidelines and best practices to ensure a positive consumer experience," said Laura Marriott, Mobile Marketing Association president.
For more on the MMA's roster additions:
- read this release [1]
Related Articles:
MMA [2] goes international
MMA [3] and dotMobi sign alliance
MMA [4]: Mobile marketing participation tripled in '06
Links:
[1] http://www.fiercewireless.com/press-releases/press-release-mobile-marketing-associations-member-growth-continueshttp://www.fiercewireless.com/press-releases/press-release-mobile-marketing-associations-member-growth-continues
[2] http://www.fiercemobilecontent.com/story/mma-goes-international/2007-04-26
[3] http://www.fiercemobilecontent.com/story/mma-and-dotmobi-sign-alliance/2007-06-21
[4] http://www.fiercemobilecontent.com/story/mma-mobile-marketing-participation-tripled-in-06/2007-02-05